It's spooky just how pertinent the news is today given the topics discussed in yesterday's Strategic Communications class. Check this out My brand loyalty is not under threat though - I've never owned this model! ;-)

What should Apple do now though? With a reputation for high quality products and customer focus it seems odd that they don't recall the laptops and replace them. They've done that before with other products - and while obviously the cost would be large, the savings on maintaining a spot-free Apple reputation might offset any market losses in the long run.